Coach Details

Matt Russ
The Sport Factory
Roswell, GA
Custom coaching, bike fitting, testing services, video analysis, sport specific strength training, post-rehab/injury prevention.
A systematic approach to all endurance sports with proven results.
Matt has is a full time coach and has worked with hundreds of athletes over the last fifteen years from around the US and internationally. He has worked with pro level athletes and top age group competitors in Iron Man, 70.3, Cyclo Cross, ITU triathlon, Duathlon, Mountain Biking, Xterra, and Road Cycling. His athletes have won numerous races and titles both regionally, nationally, and internationally. These include several State Champions, National Champions and a World Champion. Matt served as Assistant Coach to the US team at the 2008 ITU World Cup in New Plymouth, New Zealand. He has designed cardiovascular training plans for elite military, law enforcement, FBI agents, top ranked boxers, and the Land Rover Adventure team. He has over ten years experience working in a rehabilitation clinic as a post-rehab therapist and athletic trainer. Matt is one of the few coaches in the U.S. to earn the highest level of licensing by both USA Cyling and USA Triathlon and he is USA Track and Field licensed as well. He completed the USA Triathlon Elite Mentorship Program, is also a USA Cyling Certified Power Based Training Coach and designed the power coaching curriculum for The Sport Factory. In 2001 Matt was one of the first outside coaches contracted by CTS ( Carmichael Training Systems). He worked with legendary coach Chris Carmichael (coach of Lance Armstrong), and was trained in his coaching methodology and systems. Matt also underwent certification by Joe Friel's Ultrafit Association, and has completed the Serotta Cycling Institute advanced triathlon bike fitting course. Matt is a freelance writer and his articles regularly appear in such magazines as Triathlete, Inside Triathlon, Running Times, Mens Health, Oxygen, Triathlon Life, and on the web at, Tri Newbies, Beginner Triathlete, Trifuel, and Triathlete Online.

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