Join us for our 30th Annual Blue Ridge Brutal, August 10, 2019 We've got a new jersey for this special occasion! New routes were introduced in 2017. Safer roads, better scenery but still JUST AS BRUTAL. Our riders love the new routes! Not for the faint hearted. One of the most challenging road bike rides in the spectacular mountains of North Carolina with 55, 72 and 102 mile options. For those who are up for it, there’s also the optional Assault on Mount Jefferson - about 1500 ft. of elevation gain over 3.1 miles. All rides take you on to the Blue Ridge Parkway for over 21 glorious miles. Every year we are told by many experienced riders this is the best ride they have participated in. Needless to say, there’s excellent SAG support, ample rest stops, food and beer at the end as well as your own free BRB beer glass and BRB rider memento to take home with you.