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Coach Details

William T Ritter

Fly Tri Racing

Tyler, TX

[email protected]



Personal Coaching is for the passionate athlete who demands customized service and training. Whether you want to qualify for the Ironman World Championship, win your district cross country meet or finish your first triathlon or 5k run, you must be willing to commit to a level of excellence and all aspects of a dedicated training strategy. Coaching takes your planning, goals, feedback, and stress level to help you reach your desired goal with a long term approach. Our coaches will go above and beyond to best serve you to help reach your goals. 

  • Initial Consultation and athlete questionnaire 
  • Goal Setting Sessions
  • Your training is crafted, designed and altered as needed to provide a training program tailored for progress.
  • Unlimited Communication
  • Revisions to training schedule as needed or as coach sees fit  
  • Training Reviewed Daily 
  • Training Peaks Account
  • Strength Training 
  • Specific Swim Sets
  • One-On-Person Training Opportunities (limited)
  • One-On-One Swim Coaching with Coach Bryson ($)
  • minor bike fit adjustments 
  • Video analysis
  • Swim, Bike, Run analysis  
  • Group Training Opportunities ​ 
  • Race Strategies 
  • General Nutrition Feedback
  • Heart Rate and Power Test & Power and Heart Rate Training 
  • Group Forum
  • Social Events
  • Partner Benefits from  Normal Chiropractic, Amanda Mullican, LMT, Infinit Nutrition, ROKA, Janice Terry Counseling, UT Tyler Rec Sports, SLS3, Rudy Project, and XX2i Optics 
  • Our Coaches will go above and beyond to best serve you; Guaranteed 

We use the Training Peaks software to manage your training for you to go log your feedback and data into.



Beginnerse to Elite/Professional in Triathlon and Running. ITU/ non-draft sprint or olympic distance racing/ 70.3 /Ironman/ High School and College Cross Country / Track & Field 800M/1600M/3200M/5K/10K.

Ironman Certified Triathlon Coach

A High School Head Cross Country and Head Boys Track Coach




  • Head Coach Specializing in coaching beginner to elite athletes in triathlon, Ironman distance triathlon, road running, marathoning, track and cross country.
  • IRONMAN Certified Coach 
  • Coaching Triathletes and Runners since 2009
  • Kinesiology degree at the University of Texas at Tyler
  • M.B.A at Texas A&M University of Commerce
  • 21 Years experience in Endurance Sports
  • Elite Runner with Team Florida Track Club
  • Former 5X USAT All American & 2015 Ironman All World GOLD Athlete
  • 2017- Current Head Cross Country / Boy's Track & Field Coach
  • 2016 Assistant XC Coach for T.K. Bishop Gorman. ​

Coaching Accomplishments

  • 2018 17-5A District Track Champion 3200M and 1600M, Regional Qualifier 
  • 2018 16-4A Distract Track Champion 3200M,  Regional Qualifier 
  • 2018 16-4A Regional Qualifier 800, 1600, 3200m 
  • 2017 Professional Triathlete Qualifier Garrett Mayeaux @ Des Moines Escape Triathlon Series 
  • 2017 Cross Country Regional Qualifers 4A-6A Divisions 
  • 2017 Cumberland Academy High (Boys (2nd District)  & Girls (3rd District) ) Team Regional Qualifiers, first year coaching UIL District 15-3A
  • 2017 District 17-5A 3200M and 1600m District Champion and Regional Qualifier ​
  • 2017 District 16-4A Middle School 2400M and 1600M District Champion
  • 2016 Regional Qualifier 3200m and 1600m 3A
  • 2016 Bishop Gorman  District Champions and 5th  (Boys)  and 6th (Girls)  Team in TAAPS State Cross Country Championships
  • 2016 Cross Country  Regional Qualifier Cross Country 3A
  • 2015 Cross Country  Regional Qualifier Cross Country 3A 
  • 34 Overall Wins for Coached Athletes
  • 1 Boston Marathon Qualifier 
  • 50+ Personal Records Achieved
  • Multiple Age Group Podiums 
  • 6 IRONMAN, 12 Half Ironman, and 3 Marathon finishes​

My background is strong in the endurance sports world including 20 years competitive running experience and 8 years experience in triathlon. I started in triathlon in 2007 as a novice after collegiate running, moving up the ranks racing in the elite-amateur division in triathlon. Today, I know longer race triathlon but I still run competitively. 

All of my coaching is detailed and based on the individual, which includes an extensive athlete assessment . Throughout the duration of your training we will meet in person or virtually for performance and technical analysis. Achieving your goals is my priority.